CHAPTER 01
Attractive means attracting people
Success in network marketing takes several ingredients. One of them is attraction.
I do not mean you need to look like Heidi Klum or Brad Pitt. I mean becoming someone people want to follow. Who you are, what you do, what you say and how you carry yourself all matter.
Do others want to learn from you? Do they see something in your life and behaviour they would like to develop themselves? That is attraction in this context.
Jim Rohn's message was simple: If you want to attract committed, inspiring people, develop those qualities yourself. Work on yourself. Grow into the kind of person they would want to work with.
Your presence works both ways. You attract people or push them away. It pays to know which you are doing.
CHAPTER 02
Would you follow yourself?
Here is the advice I give partners: Watch yourself for a day as though you were sitting or walking beside yourself. Look honestly at how you come across.
- Do you appear attractive or unattractive to others?
- Would you enjoy your own activities?
- Would you enjoy your own business presentation?
- Do you create value for other people?
- Would you join yourself as a business partner?
- Would you want to spend an evening with someone like you?
We send signals all the time. People form opinions through more than our words. Our behaviour, attention and manner all speak.
In my experience, many hidden showstoppers live right here. You can say the right thing while your behaviour sends a very different message.
CHAPTER 03
Hard work matters. Attraction multiplies it.
If your presence is pushing people away, do not immediately blame your product or its price. Improve your appearance, your language and your actions. Become a better person to spend time and build a business with.
Deciding to join network marketing will not transform your life by itself. You need to change too.
Hard work is a prerequisite, but it is not the whole explanation for success. Otherwise far more hardworking people would reach the top.
A familiar way to picture success is:
Success = Failure + Persistence
You make mistakes, learn and keep going. Discipline matters because much of our learning comes through those mistakes. Now add attraction:
Success = (Failure + Persistence) × Attraction
This is a teaching model rather than a mathematical calculation. It shows the point: Attraction is a multiplier.
And do not assume that an attractive product or company replaces your own ability to attract people.
People follow YOU, not your business.
CHAPTER 04
Start with the small things
Improve your personal presentation: hair, clothes, style and grooming. Look at your presentation equipment and materials. Are they tidy and professional?
Develop how you speak and how you listen. Work on knowledge, skills, attitude and habits, the subjects of KASH training.
Ask friends for honest feedback. What works? What could you improve? Read “Little Things Matter” by Todd Smith. Small details can make a substantial difference.
You do not need to pretend to be somebody else. Grow into the person you would want to follow.
All the best, Sven